Since September of 2011, CEO and Co-founder Evan Spiegel has been a pioneer in the world of social media with the creation of Snapchat, a social platform in which users can share expiring photos and videos with each other. The idea has helped individuals around the world encapsulate what their lives are like, creating a platform that brings the world closer together. I remember when I first downloaded the app on my phone. I wasn't very interested in the functionality, but I knew that the concept was going to be big in the years to come.
Today, the company is finally ready to be placed on the stock market and given an IPO (initial public offering), which could be a great investment given the leadership in the company to push the limits of Snapchat and evolve. They have also just released a pair of glasses with a built in camera, allowing you to film and take photos from a "GoPro-like" perspective. This is probably a stunt to encourage new investors before they IPO, but a smart one if I must say.
Snapchat definitely has the name and reputation needed to compete with Facebook, Instagram, Twitter, and many other social media and camera companies. More importantly, I think there's a cool lesson to learn here, which is why I decided to discuss Snapchat in particular. The project that would become Snapchat was started by Evan Spiegel and others at Stanford University. It was a student startup in college that became the behemoth it is today. It just serves as another example that young entrepreneurs can become very successful if they pursue their ideas and ambitions. You never know, maybe your idea will become the next Snapchat.